Thursday, June 24, 2010

Vlogs, Vacuum Canisters and Value Stream Mapping in the News

In case you haven't noticed, video blogs, aka "vlogs," are popping up on websites everywhere. Social media experts have long touted the importance of business vlogging, and now, it seems, businesses are listening.
Why? Vlogs provide an intimate way for businesses to reach out to customers, simplify step-by-step directions, introduce company leaders and authenticate the company's existence, since scammers are indeed out there.
Carolina Closets Plus of Chapel Hill recently produced 10 installation do-it-yourself videos, which enable customers to save considerable expenses by learning how to install custom cabinets themselves.
The company worked with Business Value Creation and David and Karen Knight of Cyberspaces in Pittsboro to produce the DYI videos, as well as an introduction video. Cyberspaces specialize in video creation that tells a company's story efficiently, with perfect timing, sight and sound to capture a potential customer's mind and emotion. Check it out below.

Closets-DIY 30 sec Intro from Closets-DIY on Vimeo.

YouTube is another way for businesses to increase their vlogging presence (for free). Triangle TRACKS, a social network linking North Carolina parents to "tools, resources and activities for Carolina kids" now has a YouTube presence and plans are underway for the addition of more videos there. Check out Triangle TRACKS introductory video.


Is That a Drum ... or a Vacuum Canister?
Vacuum Cleaner Hospital of Chapel Hill recently responded to an unusual customer request when the drum manager for the band Phish walked in to the store. He wanted to purchase a vintage Electrolux canister vacuum for drummer Jon Fishman to use during one of the band's songs. Vacuum Cleaner Hospital employees not only had the canister, but serviced it for the band as well. So next time you listen to Phish, pay extra attention to any unique drumming sounds. They might just be coming from an old vacuum canister.

Go With the Flow
Bikas Building of North Carolina LLC is nearing completion of Women's Health Alliance-Atrium OBGYN in Raleigh, a clinic featuring Value Stream Mapping that minimizes inconvenience and protects patient privacy. A spa-like design and d├ęcor will further enhance the clinic’s calming, organized atmosphere and flow.

Best Bet
CrossRoads European, located off I-40 at 5116 NC Highway 55 in Durham, recently received the 2010 Best of Durham Award in the Automotive Repair Shops category by the U.S. Commerce Association for the second year in a row. Each year, the USCA identifies companies they believe have achieved exceptional marketing success in their local community and business category by enhancing the positive image of small business through service to their customers and community. Owned for 20 years by Bill Aulicino, Crossroads European Automotive (crosseuro.com) is an independent car repair facility specializing in Audi, BMW, Mercedes Benz, Mini Cooper and Volkswagen.
We'll post more Community Connections next month. Feel free to recommend local businesses in our comments section.