Wednesday, March 24, 2010

Better Organization, Cleaner Living and Easier Access

A Homeworld Forecast 2009 consumer study shows that 65.9 percent of respondents said a closet organizer would be the home storage product they would most likely purchase in the next 12 months. Consider that along with a statistic from The Freedonia

Group showing that demand for home organization products in the United States will increase 4.3 percent annually to $8.9 billion in 2013. Clearly, home organization has become a top priority for homeowners. Carolina Closets Plus in Chapel Hill recognizes the need for do-it-yourself education in this area and will offer “Do It Yourself Closets” seminars on Saturdays, with the first one kicking off April 24. Learn more about the seminars and view 100-plus installation images here.

Central Vacuum Experts of Chapel Hill displayed their new booth at the American Consumer

Shows (ACS) Home Show in February, where do-it-yourselfers roam in droves. The traffic was heavy on Saturday and Sunday. “We got a lot of serious interest from this show,” says Owner Tom Proctor. “We're still following up on leads from it and are very optimistic it will prove successful.”

Spring’s arrival is keeping Central Vacuum Experts’ parent company, Vacuum Cleaner Hospital, busy promoting its registered trademark Essentials For Clean Living® humidifiers. Moist air and drained sinuses become crucial for allergy sufferers this time of year. “The Air-O-Swiss humidifiers have done very well this season, and travel (sized) ones are truly unique in their size and effectiveness,” Proctor says. “Because they produce a large amount of mist, our customers have reported they’re able to sleep better and some have stopped having nose bleeds because of the moist air.” Click here to view the product line®.

Bikas Building of North Carolina recently made the connection between personal health responsibility and patient flow on its new Bikas Building Clinic Builder blog. The latest post highlights Value Stream Mapping that minimizes inconvenience and protects patient privacy in the build out of Women's Health Alliance-Atrium OBGYN. A spa-like design and d├ęcor will further enhance the clinic’s calming, organized atmosphere and flow.

Crossroads European continues to ensure a first class customer experience as well by maintaining an A+ Better Business Bureau rating and certification as an Authorized Bosch Service Center. All Bosch Service Centers must pass a rigorous evaluation to be accepted into the program and are frequently inspected to ensure Bosch standards are being maintained.

Make Community Connections Online

Online community connections are being made at an unprecedented rate. CNET recently published a report from Forrester Research showing that online sales are expected to hit $248.7 billion domestically—constituting approximately 8 percent of all retail sales in the United States—by 2014. Chapel Hill-based Turning Point Gallery is one example of a local business prioritizing online community connections. Online visitors will find wide range of artwork from an extensive list of artists on the gallery’s website. Currently, the gallery is experiencing strong public interest in Chinese Paper Sculpture.

Another successful online sale recently concluded at Triangle TRACKS, a social network linking Triangle parents to 2,000-plus “tools, resources and activities for Carolina kids.” Triangle TRACKS worked with 15 local businesses to sell 25 passes containing fun things for kids to do as part of an effort to raise funds for God’s Littlest Angels orphanage in Haiti. HALO passes were sold to “Help Accommodate and Love and Orphan” as part of Triangle TRACKS “HALOs for Haiti’s Littlest Angels” fundraiser. By the end of the two-week sale, all 25 passes were sold and more than $2,000 had been raised. Find out what businesses supported the fundraiser here.

Whether you’re making brick-and-mortar or click-and-order connections, we hope you’ll continue to support your local community. Businesses that reach out to both audiences will enjoy twice the success.